Edelman India has launched GCC Advisory Services, a new advisory and communications offering aimed at supporting Global Capability Centres (GCCs) in India. The service is intended to assist GCCs as they set up or expand their operations in the country.
The offering focuses on three areas: building brand presence to attract talent, aligning internal narratives with global and local objectives, and developing India-based innovation stories for wider stakeholder engagement.
“GCCs in India are shaping innovation agendas, driving digital transformation, and influencing how global businesses are building skills to power growth,” said Bhavna Jagtiani, CEO of Edelman India. “Over the last year, our team of specialists have been advising GCCs across sectors — from fintech and biotech to energy and retail. Through our full suite of our cross-functional expertise, we are able to lead these centres in building brand reputation in a dynamic environment, attracting talent, and telling their story focused on innovation and growth.”
Edelman’s GCC Advisory Services includes strategy and execution across perception audits, narrative development, talent branding, executive visibility, and stakeholder engagement. The aim is to support GCCs in building a clear value proposition and employer brand in India, as well as engaging with both internal and external audiences.
The service combines data and insights-led approaches with communication tools to help GCCs evolve from operational centres to contributors to innovation and leadership within their parent organisations.
