The EDGE Community, a private members group focused on thought leadership, has collaborated with Famous Innovations to launch a new campaign addressing air pollution. The initiative, which debuted on Independence Day, includes a film highlighting the impact of hazardous air quality in New Delhi. The film’s message, "Nothing should stop us from singing our National Anthem," underscores the detrimental effects of air pollution on daily life.
The campaign invites the public to engage in discussions and explore solutions through the EDGE Community portal. Yashraj Akashi, Founder of EDGE Community, commented, "We are aware that pollution levels in cities, especially in Delhi, have reached dangerous levels. A Supreme Court judge recently compared living in Delhi to living in hell. With winter approaching and smog expected to worsen, social media will likely see an increase in complaints. However, instead of merely discussing the issue, we believe it is crucial to take action. EDGE aims to unite individuals who are committed to finding practical solutions. This film is a step towards raising awareness and encouraging collective efforts to improve our environment."
Raj Kamble, Founder and Chief Creative Officer of Famous Innovations, added, "To illustrate this serious issue, we chose a concept that resonates deeply with everyone: the National Anthem. The idea was to highlight the harsh reality of pollution by showing how it could prevent us from fully engaging in something we all hold dear. This approach helps to convey the urgency of the situation through a familiar symbol of national pride."
For more information and to join the conversation, visit the EDGE Community portal.
