Efficacy Worldwide appoints Chandradeep Kumar as National Head – Media & Growth

Efficacy Worldwide has appointed Chandradeep Kumar as National Head – Media & Growth as it looks to strengthen its leadership team and expand its AI-enabled marketing capabilities.

In his new role, Kumar will oversee the agency’s national media operations and growth agenda, with a focus on business expansion, strengthening client partnerships and delivering integrated marketing solutions across media, creativity, data, technology and AI.

Kumar brings more than two decades of experience in the media and advertising industry. Before joining Efficacy Worldwide, he was associated with Havas Media Group. Over the course of his career, he has also held leadership roles at WPP, Mudra and Starcom, managing integrated media mandates and business growth for brands including Hyundai Motors, Voltas, Voltas Beko, Tata 1mg, JBL, Valvoline, Sujata Appliances, Norton, Zupee, Hamdard and Emma Sleep.

Commenting on his appointment, Chandradeep Kumar, National Head – Media & Growth, Efficacy Worldwide said, “Marketing is entering its most exciting phase, where AI, data and creativity are redefining how brands connect with consumers and drive business outcomes. Efficacy has built a strong reputation for combining strategic thinking with execution excellence, and I'm excited to join this ambitious team as we help clients unlock the next wave of growth through integrated, technology-led marketing solutions.”

Vishnu Sharma, Founder & CEO, Efficacy Worldwide said, “Chandradeep’s appointment marks another significant milestone in Efficacy’s growth journey. Beyond his exceptional media expertise, he brings a rare combination of strategic vision, business leadership, and an unwavering client-first mindset. As brands seek partners who can seamlessly integrate media, creativity, technology, and AI, Chandradeep’s leadership will further strengthen our ability to deliver transformational business outcomes. We are delighted to welcome him as our National Head - Media & Growth and look forward to the leadership he will bring as we continue building one of India's most future-ready independent marketing organisations.”