EiPi Media has announced a licensing partnership with Pran’s Features LLP and Toonz Media Group to develop AI-powered microfilms and digital content featuring Chacha Chaudhary and Sabu.
Under the agreement, Pran’s Features LLP, the copyright owner of Chacha Chaudhary, has licensed EiPi Media to create AI-driven, short-form animated content for branded use, while retaining the original humour, values and visual identity created by the late cartoonist Pran Kumar Sharma.
The initiative focuses on developing short-form animated content designed for digital platforms, with an emphasis on brand integration and social media distribution. The companies said the objective is to introduce the characters to digital audiences while extending their use across branded and platform-native formats.
Speaking on the partnership, Rohit Reddy, Founder and CEO of EiPi Media, said, “This collaboration marks a bold step forward in unlocking the true potential of India's timeless legacy IP. Chacha Chaudhary and Sabu are cultural treasures that have inspired generations with their wit, heart, and problem-solving spirit. By harnessing AI, we're not just modernizing them - we're creating hyper-realistic, emotionally resonant stories that brands can authentically integrate into, delivering experiences at digital speed. Our goal is to keep the characters' original charm and values intact while making them active participants in today's fast-moving, story-driven digital world. This is about building long-term narrative value that resonates across platforms and generations.”
Nikhil Pran, Director, Pran’s Features LLP, said, “Chacha Chaudhary has always evolved with time, from print to television and now to AI-powered animation. Partnering with EiPi Media allows us to embrace new technology while remaining faithful to the essence of a character loved by generations. Created by my father, Chacha Chaudhary and Sabu became part of everyday cultural literacy across age, language, and geography, and that universality is what makes the IP meaningful today. This step thoughtfully extends our legacy”.
Viswanath Rao from Toonz Media Group added, “We are enthusiastic to bring Chacha Chaudhary and Sabu into a new AI-powered era in a way that is visually striking yet emotionally faithful. For the first time, these characters are being reimagined as hyper-realistic, expressive AI personas built for digital-first platforms. EiPi Media is creating a narrative universe where they move beyond static frames into performance-driven experiences. The focus is on realism, continuity, and control, avoiding both dated animation formats and shallow AI novelty, while allowing the characters to evolve without losing who they are.”
EiPi Media said the content will be developed as a flexible narrative system in which the characters can be used across branded short films, narrative campaigns and integrated digital formats without direct endorsements. The company added that the approach is intended to support long-term use of the characters across platforms and campaigns while maintaining continuity and recognisability.
According to the partners, the project aims to balance fidelity to the original characters with adaptation to current digital consumption formats, using AI as a production tool rather than a standalone feature.
