Emami has announced a new corporate brand identity to mark its 50th year and reflect its updated vision and international ambitions.
The company stated that the refreshed identity acknowledges its history and the values of its founders, Mr RS Agarwal and Mr RS Goenka, while aiming to align with changing consumer expectations.
"Our rebranding marks a pivotal step in Emami's evolution," said Mr Harsha Vardhan Agarwal, Vice Chairman & Managing Director, Emami Limited. “Our new core corporate identity reflects who we are today — an organization rooted in heritage but powered by innovation, diversification and a global outlook. It is a symbol of the journey we have made, and the exciting path ahead. We believe this refreshed corporate identity will strengthen our market position and foster deeper connections with our consumers and partners, as we continue to deliver high-quality, value-driven, and innovative offerings across our businesses."
The updated logo retains key elements of the previous design. The ellipse has been changed to a sphere, intended to represent the company’s international presence and adaptability. A stylised ‘e’ forms the centre of the design, which the company says reflects its focus on innovation and growth.
The existing colour palette remains in use, with adjustments intended to give it a more modern look. The wordmark features a new typeface aimed at expressing confidence and adaptability.
Each of Emami’s business units will adopt individual visual identities using the updated typeface and colours drawn from the new sphere design. The company expects to complete the brand rollout across its entities in the coming months.
