Enchanteur, the French-inspired fragrance brand under Wipro Yardley, has launched a new advertising campaign for its perfumed body lotion. Created by AHA, a creative agency based in India and Dubai, the campaign centres on themes of personal presence and feminine strength.
The film opens in an elevator, where a woman enters dressed in pink. Her fragrance subtly fills the space. A man beside her notices her presence. As she exits, she leaves behind a scarf.
The scene then moves to an MMA training studio. The man is seen sparring and successfully defeating his opponent. When asked if anyone else would like to join, the woman steps forward. “Me,” she says. The man hesitates briefly, a reflection of how female strength is still met with surprise.
The sparring match proceeds with the woman demonstrating control and skill. She eventually wins the bout. The scarf reappears in the choreography, symbolising the lingering nature of her presence and fragrance.
“With this campaign, we set out to create more than just a visual narrative. We wanted to build a character and a world that felt emotionally grounded and culturally resonant. The fragrance became our metaphor for presence. Something that stays, moves with you, and leaves an impression. What made this film special was the collaboration. We brought together a global team across five countries to realise one idea with absolute clarity. From scripting to set design to choreography, every frame was engineered to hold emotion, not just aesthetics. That is the kind of storytelling we believe in at AHA. It is intentional, human, and built to endure,” said Sushobhan Chowdhury, Founder & Creative Strategist at AHA.
The campaign launched during Eid and promotes a new body lotion designed for hot weather. The product is described as light, non-sticky, and hydrating, formulated for daily use in warm climates.
To prepare for the film, AHA auditioned over 40 women before selecting an Italian-Brazilian lead who trained in MMA choreography. The team included a French director, a Canadian assistant director, a Bangkok-based Director of Photography, and a cast from Europe and the Middle East. The shoot took place in Bangkok in a studio designed to highlight movement.
The campaign is currently running on television, digital platforms, cinema screens, and outdoor displays across the GCC.
