In a significant industry development, EssenceMediacom India, GroupM’s leading media agency, has secured the consolidated media mandate for Hero MotoCorp, following a fiercely competitive multi-agency pitch involving five of India’s top networks.
This landmark win marks a strategic shift for Hero MotoCorp—entrusting its entire media portfolio, including Hero, VIDA (the brand’s electric mobility division), and the Harley-Davidson Business Unit, to a single agency partner for the first time. The consolidation reflects Hero’s evolving vision to “Be the Future of Mobility,” and a renewed focus on data-driven, audience-first media strategy.
Under the new mandate, EssenceMediacom will lead end-to-end media strategy, planning, and execution across both traditional and digital platforms. The agency's remit covers a broad scope including full-funnel performance planning, integrated content solutions, market intelligence, and tech-enabled automation dashboards—all designed to future-proof Hero’s presence in core, premium, and electric mobility segments.
Navin Khemka, CEO, EssenceMediacom South Asia, stated:
“This win is not just about gaining a new client—it’s about powering transformation. Hero MotoCorp, VIDA, and Harley-Davidson each represent vital pillars of India's mobility evolution. Our audience-first strategy, grounded in market intelligence and platform innovation, is designed to deliver real impact and help Hero lead in a rapidly evolving media landscape.”
