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Eurogrip Tyres, one of India’s leading 2 and 3-wheeler tyre brands, has announced a major partnership with legendary cricketer M S Dhoni as its new brand ambassador. Known for his reliability, performance, and passion for motorcycles, Dhoni perfectly aligns with Eurogrip’s mission of empowering riders with control, confidence, and safety on every journey.
In this collaboration, M S Dhoni will endorse the full range of Eurogrip Tyres, representing the brand across multiple platforms.
Speaking about the partnership, Dhoni shared, “Being associated with a brand like Eurogrip is truly exciting, as this category is very close to my heart. My love for motorcycles began long before my cricket career, and I’ve had the opportunity to ride everything from classic bikes to high-end superbikes. Selecting the right tyres is essential for a safe and enjoyable ride, and Eurogrip’s expertise really stands out. I’m looking forward to this exciting journey with them.”
P Madhavan, EVP of Marketing & Sales at TVS Srichakra Ltd., expressed his enthusiasm, saying, “We are thrilled to welcome M S Dhoni to the Eurogrip family. He embodies the core values of reliability and performance that are central to our brand. This partnership marks an important milestone as we continue to provide innovative tyre solutions and elevate the riding experience for customers across different segments.”
With over 40 years of expertise in tyre design and manufacturing, Eurogrip Tyres offers a wide range of products tailored to various needs and applications. The brand’s products, designed in Milan and globally tested, are known for their performance and dependability, complemented by best-in-class warranty and after-sales service.
