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In a remarkable initiative, Eveready Lighting, a key business division of Eveready Industries India Limited (EIIL), has installed 13,000 state-of-the-art LED lights to illuminate the vast grounds of the Maha Kumbh Mela 2025. This installation aims to create a safe and vibrant environment for the millions of devotees attending the grand spiritual gathering.
The lighting arrangement includes 150W streetlights (Minimight II) and 250W floodlights (Performax PC), strategically placed across the Kumbh Mela grounds. This ambitious project showcases Eveready’s advanced lighting solutions and reaffirms its commitment to enhancing the safety and overall experience of attendees.
In addition to the lighting installation, Eveready has reinforced its association with the Maha Kumbh Mela through extensive branding initiatives throughout Prayagraj and the Mela grounds. These initiatives include hoardings, pole branding in key locations, police booth branding, no parking boards, RWA society branding, and signage near changing rooms.
Speaking about the activation, Mohit Sharma, Senior Vice President & Business Unit Head - Lighting & Electricals, Eveready Industries, said, “The Maha Kumbh Mela is an unparalleled cultural phenomenon, drawing millions of people from all walks of life. At Eveready Lighting, we are honoured to play a role in illuminating this grand spiritual journey. By ensuring a safe and well-lit environment, we aim to contribute to a truly transformative experience for all attendees and hope to integrate in meaningful ways to create lasting value.”
Eveready Lighting’s contributions at the Maha Kumbh Mela exemplify its core philosophy of making a meaningful difference. By integrating cutting-edge lighting technology with the event’s cultural significance, the brand strengthens its commitment to community empowerment and progress. Additionally, Eveready leveraged its social media platforms to create buzz and engage with followers around the event.
