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Everlite by Senco Gold & Diamonds proudly announces that renowned actress Sauraseni Maitra is the face of its latest campaign, "Glow Karo, Grow Karo." This initiative beautifully combines style with smart investment strategies in gold and diamond jewellery.
Sauraseni Maitra, known for her versatility and dynamic screen presence, portrays the character Dhani Gyaani—a sassy, knowledgeable persona who inspires both women and men to make informed financial decisions regarding gold while enhancing their personal style.
The "Glow Karo, Grow Karo" campaign revolves around Dhani Gyaani, a modern woman who balances financial savvy with a sharp fashion sense. In a playful interaction with her reflection, Sauraseni humorously questions why anyone would hesitate to grow when they can also glow. This engaging character embodies the confidence and financial clarity sought by today’s consumers. Promoting Digital Gold as a wise investment, Dhani encourages individuals to embrace financial independence and take bold steps towards securing their futures. As she wisely states, “Grow karoge, tabhi toh glow karoge!”
Through this campaign, Everlite aims to simplify the concept of investing in gold, making it an exciting and accessible option for the modern, empowered individual. Dhani Gyaani represents the financially savvy woman of today, inspiring others to illuminate their futures and redefine financial security.
Joita Sen, Director of Senco Gold & Diamonds, expressed her enthusiasm for the campaign, stating, “At Everlite by Senco, we believe that true empowerment comes when women take control of both their style and their financial future. This Dhanteras, we’re encouraging women to invest smartly, grow confidently, and shine brightly—because glowing starts with growing.”
