Evocus has unveiled Hydration IV Electrolytes Drink, a clean-label beverage offering fast-acting hydration solutions for a new generation of Indian consumers. Hydration IV Electrolytes Drink responds to this need with a high quality electrolyte formulation, sodium, potassium and chloride, essential for replenishing what the body loses through sweat, fatigue, or physical exertion.
Free from added sugar, caffeine, preservatives, and artificial colour, the drink offers a clean, non caffeinated, low calorie solution for performance and recovery.
Speaking on the launch, Aakash Vaghela, Founder and MD of Evocus, said, “The Indian consumer is waking up to the importance of hydration beyond thirst-quenching. As the wellness movement accelerates, there’s a massive white space in the market for clean, high-performance hydration solutions. Hydration IV is our bold step in that direction—functional, clean, and convenient. We believe this will be a game changer in how India consumes electrolytes.”
Adding to this Sonam Pama, Head of Marketing, said “The launch ofHydration IV Electrolytes Drink reflects our understanding of today’s wellness-focused consumer who seeks functional yet convenient solutions. With its clean formulation and lifestyle-forward appeal, the product is designed to scale, provide instant gratification, and drive deeper penetration in the functional beverage market.”
Hydration IV Electrolytes-Drink is now available in four flavours: Blueberry, Tangerine, Cranberry, and Lime & Yuzu.
