Fabindia has launched its 2026 Holi campaign, 'The Colours of White,' focusing on artisanal craft and shared festive experiences.
The campaign highlights the brand’s use of natural fabrics and traditional techniques, presenting white as a base for Holi celebrations. Through a mix of ethnic and western silhouettes for women, men and children, the campaign brings together heritage craft and everyday dressing.
As part of the campaign, Fabindia is showcasing cotton shirts and kurtas with pintuck detailing and contrast yoke embroidery for women, alongside Leheriya dupattas and hand-block printed stoles. The menswear range features cotton shirts in white and printed designs, while the childrenswear selection includes white Chikankari shirts and printed styles.
The campaign also extends to home and food offerings. It includes glassware, tea sets, cutlery and table accessories, as well as Holi essentials and Fabfood products such as herbal gulal, mukhwas, thandai, roasted makhana and salted chips.
'The Colours of White' campaign is being rolled out across Fabindia stores and online platforms in the run-up to Holi.
