Fabindia Unveils Spring 2026 Campaign ‘The Song of Spring’ Celebrating Chikankari Craft

Fabindia has announced the launch of its Spring 2026 campaign, ‘The Song of Spring,’ featuring a new Chikankari collection across Ethnic and Western styles for men, women, and kids. The campaign marks the second verse of the brand’s seasonal narrative, bringing renewed attention to centuries-old embroidery through a contemporary design lens.

Reimagining traditional Chikankari for the modern wardrobe, the collection blends heritage craftsmanship with textile experimentation. Moving beyond classic pastels, it introduces deeper hues such as plum, berry and fuchsia across cotton, crepe and yarn-dyed fabrics. Silhouettes range from co-ord sets and tailored vests to resort dresses and saris, alongside a monochrome black-and-white series that reinterprets the craft in a bold, graphic style.

Watch the campaign here:


The collection extends across family wear, with menswear including kurtas and embroidered shirts, and a kids’ range featuring all-over embroidered kurtas and checkered shirts in sun-washed yellows, soft pinks and breezy blues. Each garment carries the Craftmark Tag, certifying authenticity across Fabindia’s 350+ stores nationwide.

Speaking about the launch, a Fabindia spokesperson said: “Behind every thread is a heartbeat; behind every pattern, a lifetime of devotion. To provide deeper context to the craftsmanship, we have released a film highlighting the master craftspeople within the artisan clusters. It offers an intimate lens into our cluster communities, going behind the stitches to reveal the patience and precision that define Chikankari. It is a tribute to the human element, the master craftspeople who transform a rhythmic needle-pull into a cultural legacy.”