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Fae Beauty, the innovative brand committed to redefining beauty standards, made a bold entrance on Shark Tank India Season 4, aiming to challenge unrealistic beauty ideals and promote a vision of authenticity and inclusivity. Founded by Karishma Kewalramani, Fae Beauty strives to empower individuals by offering beauty products that embrace natural beauty in all its forms, with a special focus on creating products tailored for Indian skin tones.
Karishma's journey, however, has not been without its hurdles. Despite facing early setbacks, her resilience and vision have transformed challenges into opportunities, turning Fae Beauty into a brand that champions inclusivity. With a pitch asking for ?1 crore in exchange for 1% equity, the brand is poised to reach new heights, resonating with customers who admire its commitment to self-acceptance and diversity.
Speaking about her experience, Karishma Kewalramani, Founder of Fae Beauty, said, “Pitching to the Sharks on Shark Tank India is truly a surreal experience. I can't deny that I was a bundle of nerves before filming, but I knew I had a unique story to tell and a brand that could make a real difference in the beauty industry. I believe that everyone deserves to feel seen, heard, and represented. Every individual, with every skin tone or type, deserves to feel beautiful. And at FAE, we’re creating products that are affordable, accessible, innovative, and effective – for this exact purpose. We're not just a makeup brand; we're a movement towards ensuring inclusivity in the industry, and Shark Tank India has given us the opportunity to take our brand to the next level and reach even more people with our core message of inclusivity and self-acceptance.”
The episode of Shark Tank India Season 4 features a colourful panel of industry leaders including Anupam Mittal (Founder and CEO, People Group), Aman Gupta (Co-Founder and CMO, boAt Lifestyle), Namita Thapar (Executive Director, Emcure Pharmaceuticals), Ritesh Agarwal (Founder and Group CEO, OYO), Peyush Bansal (Co-Founder and CEO, Lenskart), Vineeta Singh (Co-Founder and CEO, SUGAR Cosmetics), and other prominent investors. With such heavyweights in the room, the stakes are high for Fae Beauty, as Karishma hopes the Sharks will share her vision and help propel her brand forward.
"Big losses, bigger dreams! Will the sharks help this entrepreneur turn things around?" remains the question on everyone’s minds as the episode continues to captivate viewers.
Fae Beauty’s mission to ensure inclusivity in the beauty industry is not just about selling products, but about starting a movement. The brand’s growing impact signals a new chapter in beauty, where diversity is celebrated and authenticity is the ultimate trend.
