Famous Innovations has been named the creative agency on record for Nilkamal Sleep, the mattress division of Indian furniture brand Nilkamal.
As the sleep solutions market in India grows, Nilkamal Sleep is aiming to reposition itself as a lifestyle-focused brand within the wellness and home sectors. The collaboration with Famous Innovations is intended to help redefine consumer perceptions of sleep, positioning it as an important part of daily wellbeing.
The agency was selected following a multi-agency pitch and will be responsible for brand building across all platforms. This includes strategic brand positioning, campaign planning, visual identity, and content systems for both digital and traditional media. The work will aim to create a brand presence that aligns with the changing sleep habits and expectations of urban Indian consumers.
“We are delighted to welcome Famous Innovations as our creative partner for both mainline and digital advertising. Their sharp strategic thinking and bold creative reputation align perfectly with our ambitions for Nilkamal Sleep. We look forward to a journey filled with impactful storytelling and breakthrough campaigns that elevate our brand to new heights,” said Mr. Manish Parekh, Joint Managing Director, Nilkamal.
Commenting on the partnership, Shiv Sethuraman, Chief Transformation Officer, Famous Innovations said, “Nilkamal is a brand most of us have grown up with, and we’re excited to now help shape its next chapter in the sleep solutions space. This is a rare opportunity to build a brand that doesn’t just sell mattresses, but champions better sleep as a way of life. We’re looking forward to blending insight, sharp strategy, and creative ambition to make Nilkamal Sleep a brand people truly relate to.”
Famous Innovations is currently working on the first integrated campaign for Nilkamal Sleep, scheduled to launch later this year. The campaign will span digital, retail, and other consumer touchpoints.
