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Tata CLiQ Luxury, India’s premier luxury lifestyle platform, has launched a social media campaign to promote its highly anticipated Black Friday Sale, featuring Bollywood choreographer and director Farah Khan. Known for her sharp wit and unapologetic humour, Khan adds her signature sass to the campaign, offering a hilarious and candid take on luxury shopping.
In the snarky, entertaining video, Farah Khan playfully addresses common celebrity clichés around skincare, fitness routines, and high-end shopping, poking fun at the extravagant lifestyles often associated with the rich and famous. With her trademark humour, she debunks these overused tropes while highlighting how even celebrities can’t resist the irresistible deals available during Tata CLiQ Luxury’s Black Friday Sale.
The video wraps up with Farah revealing why it’s the perfect time to shop luxury brands on the platform. She invites viewers to take advantage of the jaw-dropping offers, which include discounts of up to 50% on leading global and Indian luxury brands across a variety of categories.
Gopal Asthana, CEO of Tata CLiQ, said, “The Black Friday Sale is one of our flagship events, and we’ve collaborated with Farah Khan to bring an unexpected twist to this campaign. She brings charm, wit, and relatability, perfectly capturing the desire for luxury shopping in a fun and engaging way.”
With discounts on apparel, beauty, accessories, watches, jewellery, footwear, home, and more, the Tata CLiQ Luxury Black Friday Sale runs until December 2, 2024, offering shoppers exclusive access to premium and luxury brands at never-before-seen prices.
Watch the video here: https://www.instagram.com/p/DCtkEctoJ3Q/
