Marico Limited, one of India’s leading FMCG companies, has rolled out the latest campaign for Kaya products, featuring actor and brand ambassador Fatima Sana Shaikh. The campaign highlights Kaya’s focus on science-backed skincare and trusting expert advice over temporary trends and complicated beauty routines, as informed by the brand.
In the films, Fatima challenges quick-fix glow hacks, trend-driven jargon, and multi-step regimens, emphasizing the importance of relying on dermatological expertise. The campaign positions Kaya’s products, co-created with dermatologists, as solutions designed specifically for Indian skin, as informed by the brand.
Watch the campiagn here:
Kaya with the campaign intends to underscores that lasting radiance is not achieved through viral hacks or improvised remedies, but through skincare backed by knowledge and expertise. Kaya’s offerings include the newly launched Kaya Gluta Glow Face Serum, formulated with eight active ingredients, including Glutathione, intended to provide a visible glow from the first use, as informed by the brand.
With Fatima as the brand ambassador, the brand informs that it aims to merge storytelling with dermatological science. The brand’s portfolio includes over 75 personal care products addressing skin concerns such as acne, pigmentation, sun protection, ageing, and extending to hair and body care.
The films are scheduled to be released across major digital platforms to engage skincare-conscious audiences.
