FCB India, Mumbai has notched up seven shortlists at the Cannes Lions International Festival of Creativity 2025 for its standout campaign, ‘Lucky Yatra’ created for Indian Railways. The campaign has been recognised across three major sub-categories - Brand Experience & Activation, Creative Business Transformation, and Creative Commerce, underscoring its holistic creativity and effectiveness, under Experience category.
In the Brand Experience & Activation sub category, the campaign is shortlisted for:
- Customer Retail/In-store Experience
- Customer Acquisition & Retention
- Brand-Owned Experiences
These honours speak to the campaign’s ability to create a delightful, on-ground brand experience for everyday train travellers, seamlessly integrating engagement with purpose.
In Creative Business Transformation, ‘Lucky Yatra’ earned two more shortlists:
- Transformative Strategy
- Targeting, Insights & Personalisation
These show how the campaign tapped into behavioural insights and data-driven storytelling to transform how Indian Railways interacts with its passengers.
In the Creative Commerce sub-category, it secured:
- Innovative Use of Commerce Channel
- Customer Acquisition & Retention
With seven shortlists to its name, FCB India has emerged as a top Indian contender at Cannes Lions 2025, showcasing the power of creativity in building public-good-led brand experiences that resonate at scale.
