FCB India has achieved a significant milestone by securing the country's first shortlist for the 2025 Cannes Lions International Festival of Creativity. Its campaign, Lucky Yatra, which addresses the issue of ticketless train travel by promoting incentivisation over penalisation, has been shortlisted in the esteemed Dan Wieden Titanium Lions category.
Two additional entries from India have also garnered attention. Nature Shapes Britannia by Talented, created for Britannia Industries Ltd., artfully blends nature with brand storytelling, while Ink of Democracy by Havas for the Times of India Group celebrates the enduring spirit of Indian democracy.
This year, the Titanium Lions category received 187 global submissions, of which only 18 have been shortlisted—India proudly among them.
Notable international entries in the Titanium shortlist include:
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Price Packs for Penny by Serviceplan (Germany)
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Camdom by Innocean Berlin for Billy Boy (Germany)
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The Flame That Wasn’t a Flame for EDF by BETC (France)
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So Many Dicks by ELF Cosmetics and Oberland (USA)
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Three Words by AXA and Publicis (France)
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Safer Phone by Orange and Publicis (France)
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Pub Succession by Heineken and Publicis (Italy/Ireland)
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36 Months by Finch (Australia)
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Minefield Honey by Saatchi & Saatchi (Ukraine)
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The Final Copy of Ilon Specht by McCann for L’Oréal Paris (France)
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Sphere by Sphere Studios (USA)
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Caption with Intention by FCB Chicago (USA)
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Pedigree Caramelo by AlmapBBDO (Brazil)
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Life Donor Card by MRM Germany for Mastercard
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Vaseline Verified by Ogilvy Singapore
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Breastmilk Money by Serviceplan (Germany)
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The Athletes Code by Ogilvy New York for Powerade
The 2025 Cannes Lions Festival will be held in Cannes, France, from 16 to 20 June. All remaining shortlists are scheduled to be announced between 14 and 18 June.
