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FCB Ulka, part of the FCB Group India, has announced the appointment of Ajay Ravindran as National Planning Director. With a comprehensive background in brand strategy, Ajay’s expertise spans advertising, social media, content, media planning, and market research, making him a valuable asset to the team.
Previously serving as Head of Brand Marketing for Razorpay, Ajay successfully integrated technology and storytelling in numerous campaigns, showcasing his innovative approach. He has collaborated with esteemed brands including Unilever, Britannia, Colgate, Vodafone-Idea, Dell, Titan, and 3M, earning multiple EFFIE awards throughout his career. Ajay has also led planning teams at notable agencies such as Ogilvy, VML, MullenLowe Lintas Group, and Grey.
Kulvinder Ahluwalia, CEO of FCB Ulka, commented, "We are thrilled to have Ajay join us as our National Planning Director. His exceptional blend of creativity and strategic insight will enhance our capabilities and drive impactful brand solutions for our clients. We believe his leadership will inspire our teams to push the boundaries of creativity."
Ajay expressed his enthusiasm for the role, stating, "The true power of Brand Marketing lies not just in creating 'buzz' but in unlocking hidden growth opportunities for businesses. FCB Ulka provides the perfect environment for this craft, with an enviable client roster and strong relationships. Just minutes into my conversation with Dheeraj, Nitin, Kulvinder, and Hemant, I was eager to start."
Ajay’s appointment is expected to strengthen FCB Ulka’s strategic initiatives, further enhancing its position in the competitive advertising and media landscape.
