FCB Ulka, part of the FCB India network, has been appointed the creative agency on record for Sensodent Group, the specialised oral care brand from Indoco Remedies Ltd. The mandate was secured following a multi-agency pitch process.
As Sensodent looks to expand its footprint in the oral sensitivity segment, FCB Ulka will lead the brand’s creative and strategic direction. The appointment signals Indoco Remedies’ intent to build deeper consumer connect and accelerate Sensodent’s growth journey.
“Sensodent is our first brand to be placed directly in the hands of consumers and over the past 24 months, we have seen it evolve to the next orbit,” said Aditi Panandikar, Managing Director, Indoco Remedies. “We are excited to collaborate with FCB Ulka and look forward to them taking our brand to the next level.”
Kulvinder Ahluwalia, CEO, FCB Ulka, added, “Sensodent is a high-efficacy brand with strong credentials in a niche but growing category. We are thrilled to partner with Indoco Remedies to unlock new growth opportunities for the brand through culturally resonant storytelling and integrated communication.”
With this partnership, Sensodent aims to sharpen its brand positioning and consumer outreach in the evolving oral care space.
