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Federal Bank has unveiled its vibrant 'Pongalo Pongal' campaign, celebrating the Pongal festival in Tamil Nadu. Running from January 5 to January 20, 2025, the campaign aims to connect with the local community, honour the rich cultural heritage of the state, and offer exclusive card benefits to customers.
Campaign highlights:
- Exclusive Offers: Enjoy up to 10% discounts on electronics, retail, grocery, and apparel purchases at select merchants, including Poorvika Mobiles, Saravana Stores, Reliance Smart, Myntra, and more. Discounts vary by merchant and payment method, valid throughout January 2025.
- Regional Get-Togethers: Join 'Pongalo Pongal' events across Tamil Nadu, including in Chennai, Madurai, Salem, Erode, Coimbatore, Trichy, and Tirunelveli. Customers and employees will come together to prepare traditional Pongal dishes, fostering community spirit and goodwill. A roadshow will also promote local art forms like Poikkal Kuthira, Thakil, and Nadasaram.
- Sweet Distribution at Semmozhi Poongal: On Pongal day, commuters will receive branded sweet boxes and keychains, offering a memorable festive experience.
"Federal Bank is proud to celebrate Pongal with the people of Tamil Nadu. This campaign reflects our commitment to understanding and honouring local traditions. We look forward to building stronger relationships with our customers and the community through these festive activities," said Jithesh P V, Senior Vice President & Zonal Head of Federal Bank.
The exclusive benefits, community events, cultural roadshows, and festive experiences aim to enhance the cultural and community connection for customers during the Pongal festival.
