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With over 10 million weddings occurring annually in India, Federal Bank recognises that marriage is not only about traditions and celebrations but also about building a secure financial future together. The bank is proud to announce the launch of its new campaign, #RishtaBhiPakkaFutureBhiPakka (www.federalbank.co.in/rishtabhipakka-futurebhipakka), which aims to empower couples with financial wisdom as they celebrate their new bond.
This campaign brings together the bank’s savings and deposit products, recognising them as fundamental tools for long-term financial well-being. The offering includes high-yield savings accounts and flexible deposit schemes, specifically designed to help couples build a robust financial foundation as they embark on their new journey together.
As part of the celebration, Federal Bank is hosting various events at a wedding-themed stage at Omaxe Mall near Chandni Chowk, New Delhi, from Friday, 29th November to Friday, 13th December 2024. The events include a bell-ringing ceremony for brides and grooms with their families, photo opportunities in wedding attire, and performances by dancers and a guitarist, creating an immersive wedding experience.
This unique concept resonates with the essence of Indian weddings, where each promise and bond is meant to last a lifetime. Federal Bank celebrates the strength of relationships built on trust, safety, and assurance.
Commenting on the campaign, Mr. MVS Murthy, Chief Marketing Officer of Federal Bank, said, "Marriage in India is not just the union of two individuals but a lifelong commitment of trust and shared dreams. With #RishtaBhiPakkaFutureBhiPakka, Federal Bank celebrates this sacred bond while helping couples build their financial future together. By offering our savings and deposit solutions, we're providing newlyweds with the tools they need to achieve financial stability. Our research shows that the first year of marriage is critical for establishing strong financial habits, and we’re here to guide couples through this important journey."
In addition to the mall activity, a roadshow is planned across key locations in New Delhi, including Chandni Chowk, Vasant Vihar, Pitampura, Paschim Vihar, Nehru Place, Noida, and Gurugram, starting from Omaxe Chowk Mall. The roadshow will also extend to 18 Federal Bank branches in the city to celebrate the essence of the campaign. The roadshow was flagged off by Mr. Sasidharan C M (VP & Zonal Head - New Delhi) and Ms. Alpna Gupta (VP & Regional Head - New Delhi Central), in the presence of customers and bank officials on 29th November 2024.
Federal Bank invites everyone to join in the celebration of this joyous season to make their future secure while their relationship becomes stronger.
