When it comes to standout ads of 2024, IMPACT Magazine has done the heavy lifting—hours of watching, dissecting, and ranking the best creative gems from the past year. The result? A curated list celebrating campaigns that brought ideas, visuals, and innovation to life in ways we couldn’t stop talking about. The campaigns on the list showcase skills, creativity, concept, visualisation, innovation and the heart of its makers.
Reaffirming Future Generali India Insurance’s allyship with the LGBTQIA+ community, the #WelcomeHome campaign tastefully celebrates Pride 2024. The campaign, which signs off with the core thought of ‘Home is wherever you can be yourself,’ is a heartwarming expression of inclusivity.
Conceptualised by Ram Cobain, Chief Creative officer, Mullen Lintas, this ad is statement of Future Generali's unwavering allyship with the Pride family. The ad has a lot of heart and it will make you smile with very simple yet impactful visuals.
For its brilliant story telling, beautiful visuals and bold stance, this ad claims its rightful place on the list.
