Integrated growth agency FirstSight has bagged the performance marketing mandate for Killer Jeans, a denim brand under the Kewal Kiran Clothing Ltd. (KKCL) portfolio.
As part of the mandate, FirstSight will drive end-to-end digital growth across Meta and Google ecosystems, covering paid media strategy, creative performance campaigns, and data-driven funnel optimisation to scale Killer Jeans’ D2C presence.
The account is handled by First Sight’s Bengaluru office with a dedicated cross-functional team spanning media buying, analytics, and CRO.
Speaking on the partnership, Akshay K, Founder, First Sight, said, “Killer Jeans is a legacy Indian brand that continues to inspire fashion across generations. Our goal is to accelerate its digital momentum through full-funnel performance marketing and data-backed decision-making, building a sustainable growth engine for its D2C business.”
Pankaj from Killer Jeans, added, “We were looking for a partner that not only understands performance but also brand storytelling. First Sight’s proven expertise across multiple high-growth brands made them the right fit to take Killer’s digital presence to the next level.”
With this collaboration, First Sight aims to enhance Killer Jeans’ online footprint through Shopify D2C, marketplaces, and omnichannel funnel strategies.
