Fixderma has launched For Men, a dermatologist-developed skincare range, alongside a new digital campaign titled 'Men's Skincare Janta Party' (MSJP) to encourage men to adopt dedicated skincare routines.
Featuring content creator Vansh Gandhi, the satirical campaign uses humour and cultural commentary to challenge traditional grooming stereotypes. Fronted by the hashtag #SkincareKarLeBhai, it highlights the need for skincare products tailored specifically to men's skin while promoting science-backed daily routines.
The launch marks Fixderma's entry into India's expanding men's skincare category. The For Men portfolio includes a face wash, moisturiser, serum, face mask, SPF 50+ sunscreen and an anti-dandruff shampoo. The products are formulated with ingredients including White Tomato Extract, Alpha Arbutin, Niacinamide, Salicylic Acid and Tea Tree Oil to address concerns such as dullness, tanning, pigmentation, excess oil and dandruff.
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Commenting on the launch, Shaily Mehrotra, CEO and Co-Founder, Fixderma & FCL, said, " The conversation around men's personal care has evolved significantly over the years, but skincare continues to be one of the most underserved categories. Today's consumers are looking for solutions that are simple, effective and backed by dermatological science rather than generic grooming products. With FOR MEN, we are bringing Fixderma's clinical expertise to a dedicated range that addresses the unique needs of men's skin and scalp. Through the MSJP campaign, we also want to normalise skincare for men and encourage them to view healthy skin as an essential part of everyday self-care, not an occasional indulgence."
Anurag Mehrotra, Chairman and Co-Founder, Fixderma, said, "Men's skincare is no longer a niche category, it is emerging as one of the most significant growth opportunities in the beauty and personal care industry. As consumer awareness continues to evolve, we see a clear shift towards dermatologist-backed, efficacy-driven solutions over conventional grooming products. With FOR MEN, we are expanding our portfolio to serve this evolving demand while staying true to our commitment of making science-led skincare more accessible. The Men's Skincare Janta Party campaign reflects our belief that meaningful consumer conversations can be sparked through relevant cultural moments, helping normalise skincare as an essential part of every man's daily routine."
The range will be available through Fixderma's website, major e-commerce platforms and retail outlets across India.
