Fixderma, a dermatology-led skincare brand in India, has introduced a new logo for the month of June to mark Acne Awareness Month. The temporary logo aims to support the brand’s initiative to encourage open discussions around acne and promote science-based skincare solutions.
As part of the campaign, Fixderma has partnered with influencers and skincare content creators to share information about acne, its causes, treatment options, and the psychological effects it can have. The brand’s Salyzap range features prominently in the campaign. This product line, developed with dermatological input, contains Salicylic Acid, Niacinamide, and other active ingredients designed to manage acne by targeting oil production, clogged pores, and inflammation, while maintaining the skin’s barrier. The range includes products for different stages of acne, including prevention, treatment of active breakouts, and care for post-acne marks.
Commenting on the campaign, Shaily Mehrotra, co-founder and CEO, said, “Acne is not just skin-deep — it affects confidence and quality of life. Through our Acne Awareness campaign and our trusted Salyzap range, we want to empower people with knowledge, empathy, and effective skincare. Our logo change this June is a visual reminder of our commitment: we don’t just sell skincare — #WeFixYourSkin.”
Preetam Jena, Head of Marketing at Fixderma, added, “Today’s consumers are seeking authenticity, empathy, and efficacy — especially when it comes to skin concerns like acne. With the #WeFixYourSkin campaign and our refreshed logo, we’re not only raising awareness but also building a community that feels seen and supported. From real stories to real solutions like our Salyzap range, this campaign is about helping people feel confident in their skin journey.”
The campaign is being promoted through digital channels, featuring personal experiences and expert advice, in line with Fixderma’s approach to concern-based skincare.
Fixderma continues to collaborate with dermatologists and skincare professionals to provide products aimed at addressing the underlying causes of acne, rather than surface-level symptoms.
