FLITE, the family fashion footwear brand from Relaxo Footwears, has appointed actor Ali Fazal as its newest brand ambassador, joining Sanya Malhotra for the brand's latest 'Style Ka Naya Andaaz' campaign.
The campaign spotlights the FLITE Buckle Collection, positioning it as a contemporary footwear range for style-conscious consumers. It will roll out through three films centred on the monsoon, festive and wedding season, and Eid, while reinforcing the theme of self-expression through fashion.
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Gaurav Kumaar Dua, Co-Chief Executive Officer & Whole Time Director, Relaxo Footwears Ltd., said, "Today's consumers see style as an expression of who they are, and at FLITE, we are continuously evolving to meet these aspirations. The Buckle Collection embodies this vision by bringing together contemporary style with everyday comfort. We are delighted to welcome Ali Fazal to the FLITE family alongside our Brand Ambassador, Sanya Malhotra. Together, they bring the spirit of 'Style Ka Naya Andaaz' to life, inspiring consumers to embrace confidence, individuality, and effortless style for every occasion."
With the appointment, FLITE aims to strengthen its appeal among younger consumers by combining the distinct personalities of Ali Fazal and Sanya Malhotra to showcase the collection across multiple seasonal occasions.
