Bata India has launched a new campaign for its Floatz range of footwear, featuring actor and content creator Prajakta Koli. The campaign introduces waterproof, lightweight, anti-skid clogs with double cushioning, promoted as suitable footwear for the monsoon season.
In the promotional video, Koli appears as a news reporter, highlighting the versatility of the Floatz Clogs. The footwear features FloFoam cushioning, Dual Density soles and arch support.
Deepika Deepti, Head of Marketing, Bata India, said, “Much like Prajakta Koli, whose authentic and relatable personality strikes a strong chord with today’s youth, Floatz by Bata is designed to deliver effortless style and comfort at an accessible price. With its stylish, on-trend, waterproof design and advanced comfort technology, it’s designed to keep up with the modern lifestyle. Whether you're navigating a busy workday or heading out for a casual evening, it’s the perfect all-day companion, especially during the monsoon season.”
Prajakta Koli, Actor & content creator, added, “Being a true-blue Mumbaikar, monsoons hold a very special place in my heart, from stepping out in the rain to reach college or work, unbothered by how much it poured, it’s always been a part of my life. I am thrilled to be the face of launch campaign for Floatz, from the house of Bata - a range that celebrates unmatched comfort, style, and the spirit of India. It’s like coming home, but in super comfy shoes!”
