FloraSoul, the premium Ayurvedic skincare label known for its focus on conscious beauty, has appointed integrated marketing agency Team Pumpkin to manage its social media mandate.
Blending ancient Ayurvedic wisdom with contemporary scientific insights, FloraSoul is fast emerging as a distinctive player in India's dynamic skincare industry. Through this new partnership, the brand seeks to develop a calm yet engaging digital presence that educates and builds a mindful beauty community.
Team Pumpkin will oversee the development and execution of FloraSoul’s content strategy, storytelling, and digital campaigns. The agency’s Bangalore-based team will spearhead the initiative, ensuring alignment with the brand's ethos at every digital touchpoint.
“At FloraSoul, our essence lies in soulful beauty, where purity, purpose, and presence meet. We needed a digital partner that could capture this essence without noise. Team Pumpkin’s thoughtful approach and creative strength felt aligned from the start,” says Garima Ahuja, Founder of FloraSoul.
Swati Nathani, Co-founder of Team Pumpkin, remarked, “FloraSoul isn’t just a skincare brand. It’s about making a conscious lifestyle choice for a soulful experience. The opportunity to shape a digital narrative rooted in Ayurveda, yet relevant to today’s audience, is incredibly exciting for us.”
Together, FloraSoul and Team Pumpkin aim to cultivate a digital journey that remains grounded in Ayurvedic principles—mindfully relaxing and deeply nourishing.
