Revant Himatsingka, known online as Food Pharmer, recently visited the manufacturing facility of boAt, one of India’s prominent audio and wearable brands, to examine the claims surrounding its new Airdopes Prime Series.
The visit, recorded and shared as an Instagram reel, featured Himatsingka inspecting key features of the Airdopes Prime, including AI ENx™ technology, Adaptive EQ, Hybrid Active Noise Cancellation (ANC), and build quality. The session took place inside an operational boAt manufacturing unit and was unscripted.
This exercise was part of boAt’s attempt to demonstrate its Prime Promise — a commitment to sound quality, calling experience, product personalisation, and durability designed for Indian users.
You can view the video here.
“When someone like FoodPharmer puts your product under the microscope, there’s no room to hide,” said Shyam Vedantam, CPO, boAt. “And that’s exactly why we invited him. We believe in the Prime Promise, and we were ready to stand by it, on camera, in our factory.”
The video includes product demonstrations, a teardown, and discussions around the technology and construction of the earbuds.
This initiative aligns with boAt’s Build For India approach, which focuses on addressing the needs of Indian consumers. The campaign aims to reinforce transparency and accountability in product development.
By the conclusion of the session, the product was assessed based on its performance rather than promotional claims.
