Forest Essentials has launched ‘DOR’, a Raksha Bandhan campaign centred on sibling relationships and the role of fragrance in triggering memories.
Built around the theme ‘For Moments That Feel Like Home’, the campaign film features actors Danesh Razvi and Malhaar Rathod as siblings preparing for a new phase in their lives. The film uses everyday interactions between the brother and sister to portray their relationship.
The story includes a Forest Essentials gift from the brother to his sister, featuring the fragrance of Mogra. The campaign links the scent with memories of home and family.
As part of the campaign, Forest Essentials has introduced limited-edition Raksha Bandhan gift boxes featuring Mogra-infused products from its self-care and fragrance range. The boxes will be available for a limited period around the festival.
DOR has been conceptualised and created in collaboration with White Tiger.
