Luxury watch brand FOSSIL announced the appointment of titular King of Jaipur, Sawai Padmanabh Singh as Global Brand Ambassador, to mark its new Signature Collection.
As a part of the partnership, a new campaign has been launched that was filmed in Jaipur, portraying the heritage and nostalgia mindset behind this launch. With the campaign, set against Jaipur’s distinctive architecture, Singh is seen horseback riding, studying sundial blueprints and browsing his FOSSIL Signature collections. The film offered a glimpse of his personal style and relationship with heritage.
The Signature line has combined FOSSIL’s American design heritage, distinctive optimism and storytelling with elevated materials and Swiss watchmaking. Its debut collection, CS-1 has an approach to mid-century design. The collection has drawn on the program’s principles of purposeful design and material integrity.
Commenting on the campaign and the collaboration, Melissa Lowenkron, Chief Brand Officer of FOSSIL, said, “Every detail reflects our commitment to purposeful, enduring design. His Highness Sawai Padmanabh Singh was a natural choice to represent the collection because he honors heritage while expressing it in a way that feels personal and contemporary.”
Johnson Verghese, MD, FOSSIL India, said, “Signature represents a significant milestone for FOSSIL in India as we expand our presence in the premium watch category. Today’s Indian consumers are increasingly seeking enduring quality and meaningful design. With His Highness Sawai Padmanabh Singh as FOSSIL’s Global Ambassador, we are confident Signature will resonate strongly with consumers and play a key role in our growth journey.”
