Foxtale, the rising star in the new-age skincare space, has unveiled its latest campaign video in collaboration with popular actor Rohit Saraf. Known for his roles in Mismatched and the upcoming Ishq Vishk Rebound, Saraf brings a fresh and engaging touch to Foxtale’s ongoing mission: to make sunscreen a staple in everyone’s daily routine—regardless of gender.
The new campaign video is a playful, relatable take on modern grooming. It follows Saraf as he gets ready for a date—complete with a carefully selected wardrobe, stylish sunglasses, and an amusing moment involving a bit too much cologne. The final and most important step? Applying Foxtale’s Golden Hour Glow Sunscreen, reinforcing the message that skincare should not be skipped.
The video subtly hints at a budding romantic storyline, enhancing its charm while keeping the focus on self-care and daily skincare consistency.
Anindita Biswas, Chief Strategic Officer at Foxtale, emphasised the brand’s inclusive philosophy, “At Foxtale, we believe skin care should be simple, inclusive, and part of everyday life. This summer, we wanted to reframe sunscreen from a ‘must-do’ to a ‘want-to’—because using sunscreen should feel effortless. Rohit Saraf was the perfect fit - fresh, charming, relatable, and someone who truly connects with our audience. With this video, we want to make using sunscreen feel like second nature.”
With this collaboration, Foxtale continues to push boundaries in the skincare industry, encouraging broader participation in skincare routines, especially among young men. The campaign is a step forward in making skin protection both aspirational and accessible.
