Freedom Healthy Cooking Oils has launched a new campaign, ‘Your Health Deserves Attention – Start Today with #freedom30minutemovement!’, to encourage women to prioritize their health through small but meaningful lifestyle changes. With the daily pressures of balancing careers, households, and caregiving, women often neglect their own well-being. The campaign aims to inspire them to take proactive steps toward a healthier lifestyle, emphasizing that self-care is a necessity.
The campaign highlights findings from The Lancet Report (2022), which shed light on alarming trends in women’s health in India. Through the #freedom30minutemovement the brand urges women to incorporate just 30 minutes of physical activity into their daily routines, thus adopting a healthier lifestyle in an achievable and sustainable way.
Mr. P. Chandra Shekhara Reddy, Senior Vice President, Sales & Marketing, Gemini Edibles & Fats India Ltd, said, "We have all witnessed the concern women have about everyone’s health in the family, often ignoring their own health. The #freedom30minutemovement is designed to encourage women to spend 30 minutes on their own health, just like they take care for everyone’s wellbeing in the family. Freedom Healthy Cooking Oil is committed to supporting women in their journey to better health by providing a cooking oil that promotes heart wellness and ensures a balanced diet. Women deserve to focus on their own health just as much as they do for their families. Please join us in #freedom30minutemovement to good health."
Mr. Chetan Pimpalkhute, General Manager, Marketing, Gemini Edibles & Fats India Ltd, added, "The Lancet (2022) study is a wake-up call for women to take control of their health through better diet and exercise. At freedomhealthyoil we believe, your health matters – and urge women to make yourself a priority today and take the first step towards better health by joining #freedom30minutemovement. We encourage women to dedicate just 30 minutes a day to undertake some physical activity, eat healthy and take steps toward a healthier future.”
