AdTech company Frodoh has announced a partnership with CloudTV, a Smart TV operating system brand, to expand connected TV (CTV) advertising opportunities across India. As stated by both companies, the collaboration seeks to enable advertisers to reach audiences consuming content through connected devices — a segment witnessing rapid growth in the country.
According to the brands, the partnership will allow Frodoh to leverage CloudTV’s ad inventory and platform infrastructure to deliver targeted, data-driven campaigns. CloudTV currently claims a footprint of over 12 million viewers across 250 TV brands nationwide, creating a significant base for advertisers seeking measurable and high-impact visibility on CTV platforms. As informed by the companies, the partnership is designed to bridge the gap between traditional television’s broad reach and the audience precision offered by digital advertising. With CTV adoption on the rise, both firms aim to facilitate ad experiences that combine scale, relevance, and accountability.
Speaking on the partnership, Russhabh R Thakkar, Founder and CEO at Frodoh said, “This collaboration marks an important step in expanding both our and CloudTV’s presence in India’s connected TV ecosystem. We have seen firsthand how CTV advertising can unify fragmented audiences and bring brands closer to where viewers are most engaged on their smart TVs. Together, we are setting the stage for advertisers to explore new levels of visibility and relevance.”
Abhijeet Rajpurohit, COO & Co-Founder, CloudTV said, “At CloudTV Ads, our mission is to redefine the Connected TV advertising landscape in India. Partnering with Frodoh amplifies this vision by combining CloudTVs OS ecosystem with their deep understanding of the CTV demand. Together, CloudTV and Frodoh are not just enhancing access to premium CTV inventory; we’re driving a new era of measurable, high-impact advertising experiences for brands across India.”
As per the companies, this collaboration reflects a broader push within India’s AdTech industry to build a brand-safe and transparent ecosystem for CTV advertising. With more Indian households shifting toward connected viewing, the partnership aims to align technological capability with audience insight to drive the next phase of television advertising.
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