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FUJIFILM India unveils its latest brand film, “Hero with an Endoscope,” under the company’s “Stories of More Smiles” campaign. This heartfelt film brings to light the life-changing impact of accessible healthcare, featuring the innovative Endobus initiative that provides essential medical screenings in underserved regions.
In line with FUJIFILM India’s Group Purpose, “Giving our world more smiles,” the film showcases how cutting-edge technology is making healthcare accessible to many. The narrative follows Gopal, a patient who benefited from early detection during a healthcare camp hosted by the Endobus. Thanks to this initiative, Gopal was diagnosed early and received timely treatment, which transformed his life. The film also highlights the tireless work of healthcare professionals, who, through their dedication, empower individuals and communities to overcome medical challenges.
The Endobus, equipped with Fujifilm’s CAD EYE™ and advanced endoscopic systems, provides vital diagnostic capabilities, enabling doctors to detect gastrointestinal diseases in remote areas. The campaign film captures the essence of philanthropy, perseverance, and the spirit of survival in the beautiful landscapes of Tiruchirappalli and Kolli Hills, Tamil Nadu.
Koji Wada, Managing Director of FUJIFILM India, expressed his excitement about the campaign, stating, “This brand film exemplifies our commitment to using innovation to improve lives. It highlights how accessible healthcare, combined with early detection, can make a profound difference in people’s lives. We hope this film inspires a deeper understanding of the importance of timely intervention.”
The film, directed by Ranvir Kumar Suman and produced by Seaface Films, brings Gopal’s story to the forefront, showcasing how early intervention saved his life. FUJIFILM India’s Corporate Communications and CSR Vertical Head, Abhi Shekhar Singh, added, “Empathy has been at the heart of this storytelling. Gopal’s story is a testament to the transformative power of healthcare and the difference early detection can make."
With this campaign, FUJIFILM India not only celebrates its innovative medical technology but also reinforces its corporate philosophy of bringing smiles to the world by making healthcare accessible, efficient, and life-saving.
