Furlenco, India’s leading furniture and lifestyle rental brand, has teamed up with Royal Challengers Bengaluru (RCB) as the Official Furniture Partner for the upcoming Women’s T20 League 2025. The collaboration aligns Furlenco’s vision for flexible living with RCB’s bold and relentless spirit, making "Furnish the Bold" a promise and a lifestyle.
Furlenco, which has a significant presence in over 25 cities across India, is known for its innovative subscription-based model that is transforming the urban furniture landscape. Bengaluru, the brand's largest market, reflects its deep penetration among young, aspirational consumers. As part of its expansion strategy, Furlenco aims to widen its reach by tapping into the sports audience through its partnership with RCB for the Women's T20 League.
This partnership will see Furlenco furnish key team spaces, including the team rooms, to enhance comfort and functionality for the RCB Women’s team in 2025. The collaboration will also extend across Out-Of-Home (OOH), digital, print, and social media channels, reinforcing Furlenco’s commitment to providing innovative home solutions.
Ajith Karimpana, CEO & Founder of Furlenco, shared: "We are proud to partner with Royal Challengers Bengaluru as the Official Furniture Partner for Women’s T20 League 2025. Bengaluru has been central to our growth, and this collaboration strengthens our deep connection with the city and its cricketing culture. Together, we aim to elevate the fan experience and bring bold, innovative living to the forefront."
He added, "This collaboration ushers in a bold new chapter for Furlenco, blending innovative home solutions with the energy of world-class cricket. As RCB Women’s team takes the field, Furlenco is ready to ‘Furnish the Bold’ and support champions on and off the pitch."
Rajesh V Menon, Chief Operating Officer of RCB, commented, “We are pleased to partner with Furlenco, united by our shared vision of innovation and community, to offer elevated experiences at the centre. Together, we aim to craft memorable moments that resonate and foster a deeper connection.”
