FURR, the grooming and personal care brand from Pee Safe, has launched its Hair Styling Range, expanding its portfolio of everyday grooming solutions for younger consumers. The launch reflects the brand’s focus on making hair styling more accessible and convenient, particularly for consumers looking to experiment with different looks at home.
The new range includes three styling appliances: the FURR Automatic Hair Curler, 3-in-1 Multi-Styler and Split End Trimmer. These join the brand’s existing hair styling portfolio, which includes the Flyaway Fix Styling Stick, Hair Perfume and Scalp Massager. FURR also plans to introduce Dry Shampoo and Hair Styling Mousse soon, further expanding its hair care and styling offerings.
The products cater to different stages of a styling routine, from preparation to finishing touches. The range will be available on the FURR website, with prices ranging from ₹400 to ₹3,999.
Commenting on the launch, Rithish Kumar, Co-founder, Pee Safe, said, “At FURR, we aim to make personal care more accessible by creating products that fit into everyday life. Hair styling is becoming an important part of self-expression, especially among younger consumers who discover new looks through social media. With this range, we want to make styling easier and encourage consumers to experiment with their looks. We aim to establish FURR as a trusted name in grooming and personal care by offering convenient, go-to solutions that meet evolving consumer needs.”
Social media trends and beauty creators are influencing how consumers discover new hairstyles, but recreating these looks at home can be challenging for beginners. Styling tools and techniques often require time and practice. FURR aims to address this with a range of appliances and hair essentials designed to simplify different styling needs.
Swagita Pawah Batra, Category Lead, FURR, added, “While developing this range, our focus was on understanding what consumers actually need when styling their hair at home. From easy-to-use appliances to products that help with quick touch-ups, we wanted to bring together solutions that make everyday styling simpler, especially for those who are just starting to experiment with their hair.”
The range primarily targets women aged 18–35, including Gen Z consumers, college students and young working professionals. FURR plans to support the launch through creator-led content, short-form videos and easy-to-follow styling tutorials. The communication will focus on everyday styling needs, product demonstrations and ways to experiment with different looks, with the aim of encouraging product discovery and trials.
With the launch, FURR aims to strengthen its presence in the grooming and personal care segment by bringing styling appliances and complementary hair essentials together under its brand. Further additions planned for the category are expected to expand its offering of convenient solutions for everyday grooming routines.
