Gap has launched its Fall 2026 campaign, ‘Denim on your own’, featuring musician Malcolm Todd and actress Inde Navarrette.
The campaign positions GapDenim as a canvas for personal style and creative expression, bringing together the two emerging talents from music and entertainment. It is soundtracked by Todd’s original rendition of Robyn’s ‘Dancing on My Own’, created specifically for the campaign.
Directed by Tanu Muiño, with creative direction by Calvin Leung, the campaign follows Todd and Navarrette across a series of distinct settings, highlighting their individual approaches to style and self-expression.
“Gap has always been at the intersection of music, style, and culture - partnering with artists who bring a unique point of view and inspire people to express themselves,” said Mark Breitbard, President and CEO of Gap brand. “From our heritage of iconic creative collaborations to championing today’s emerging voices, we continue to evolve how we show up in culture - building our own cultural currency through authentic partnerships, original storytelling, and a clear point of view.”
The Fall 2026 denim collection builds on Gap’s denim heritage with refreshed washes, utility-inspired colourways and updated silhouettes. Key styles include the Mid-Rise Straight Taper Jean and the ‘90s Loose Jean.
Todd, whose latest album Do That Again debuted in the top five of the Billboard charts, is preparing for a 38-date North American tour. Navarrette, meanwhile, has gained recognition for her role in OBSESSION.
“For this campaign, we didn’t simply ask Malcolm to cover ‘Dancing On My Own,’ we asked him to reinterpret the song through his own perspective,” said Fabiola Torres, Chief Marketing Officer of Gap brand. “That same spirit of making something your own defines GapDenim - a collection designed for people to find the fits and styles that feel uniquely theirs. It’s how Gap has connected with culture for generations, and how we continue to inspire originality today.”
“I’ve always been drawn to making things my own - whether that’s through music, style, or the way I express myself,” said Malcolm Todd. “Being able to reinterpret an iconic song like ‘Dancing on My Own’ and bring my own perspective to it was such a special experience. I like to trust my instincts and not overthink things. To be part of a Gap campaign on such a big set, surrounded by so much creativity, and still feel like I could just be myself was really meaningful.”
"From the moment we started filming the Gap campaign, it felt like we were able to bring our own energy and personalities to the campaign," said Inde Navarrette. "There was so much freedom to move, experiment and express ourselves. That’s what makes style so personal - it’s about feeling confident in who you are and showing up as yourself.”
The campaign reinforces Gap’s focus on emerging creative talent while highlighting denim as an everyday expression of individuality.
