Gargi by P N Gadgil and Sons has launched its Diwali-Dussehra 2025 campaign featuring brand ambassador Mithila Palkar. The campaign marks a continuation of the collaboration between the actor and the brand, and will be presented across multiple platforms.
Over the past year, Mithila Palkar has represented Gargi by P N Gadgil and Sons, reflecting the brand’s focus on cultural identity and modern style. The new campaign builds on this association, highlighting themes relevant to the festive period.
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Mithila Palkar said, “Working with Gargi by P N Gadgil and Sons over the past year has been an amazing journey. This festive campaign is especially important to me because it honours not only the beautiful designs and fine craftsmanship, but also the true meaning of these festivities for us: the victory of good, the triumph of light, and the joy of coming together to celebrate. Every piece tells a story of how the past meets the present, just like the women who wear them.”
The campaign includes several components:
- Digital Content: Video stories featuring Mithila Palkar wearing the festive collection will be released on social media.
- Outdoor Advertising: Hoardings in key city locations will carry visuals from the campaign.
- Retail Experience: In-store branding and displays will be used to present the collection to customers.
Aditya Modak, CEO and Co-Founder, Gargi by P N Gadgil and Sons, said, “Our partnership with Mithila has changed the Gargi brand. She represents everything we believe in: being real, being graceful, and having a deep respect for tradition while also having a modern view. This Diwali-Dussehra campaign is the biggest one we've ever done. We want to reach our customers no matter where they are, whether they're scrolling through their feeds, driving through the city, or walking into our stores. We want every touchpoint to honour the modern Indian woman and the rich cultural tapestry she stands for.”
The campaign connects the themes of Dussehra and Diwali with narratives focused on identity, celebration, and the daily lives of Indian women. The collection aims to bring together traditional elements with present-day design.
