Fixderma, one of India’s leading dermat-backed skincare brands has unveiled its latest campaign ‘Glow Like a Champion’ for its newly introduced innovative skincare range ‘Tomaglow’. The new film features Olympic gold medallist Neeraj Chopra, and brings to life the essence of purpose and discipline and the glow from within.
Conceptualized as a slice-of-life journey, the film showcases Neeraj Chopra’s training regimen interwoven with his skincare ritual using the Tomaglow Cleanser, Serum and Cream. The narrative draws a powerful parallel between the grind of a champion athlete and the power of a consistent self-care routine — reminding viewers that skin glow isn’t gifted, it’s earned.
“With Tomaglow, we are breaking away from the superficial glow narrative and rooting it in something deeper — discipline and skin health,” said Shaily Mehrotra, CEO & Founder, Fixderma. ‘Glow Like a Champion’ is more than a tagline; it’s a belief that glow is an outcome of effort, not just aesthetics. Neeraj Chopra was the natural choice for this story — he represents resilience and authenticity in every frame.”
“With this campaign, we are proud to extend Tomaglow’s positioning beyond ingredients — into inspiration. This range speaks to modern consumers — those who seek clinically backed products and live by consistency. Partnering with Neeraj Chopra enables us to connect with audiences who value performance across every aspect of their lives.” said Anurag Mehrotra, Director, Fixderma.
The campaign also features emerging javelin athletes Sahil Silwal and Rohit Yadav, bringing authenticity and relatability to the narrative. Designed for fitness enthusiasts, skincare-conscious men, women and anyone looking to combat pigmentation or dullness, Tomaglow offers a complete routine for both skincare beginners and loyalists.
Watch the film here:
Directed by Viewfindr Films, the campaign will be promoted across digital platforms including YouTube, Instagram, and Meta, with influencer and expert-led extensions. The brand also came on board as the official skincare sponsor for the recently concluded Neeraj Chopra Classic 2025—India’s first international javelin throw competition—strategically leveraging the platform to spotlight its newly launched TomaGlow range and reinforce its ‘Glow Like a Champion’ campaign, aligning skincare excellence with sporting brilliance.
