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Glucovita Bolts, the popular energy supplement brand from Wipro Consumer Care and Lighting, has teamed up with Chhota Bheem, India’s most beloved animated superhero, for an exciting collaboration. This partnership combines the energy-boosting power of Glucovita Bolts with the spirit of courage and adventure embodied by Chhota Bheem, inspiring children to lead active, confident lives while collecting fun memorabilia.
Rich in glucose, vitamins C and D, along with iron and calcium, Glucovita Bolts not only delivers an instant energy boost but also supports immunity, bone health, and iron levels. Each pack of Glucovita Bolts comes with exclusive Chhota Bheem collectible stickers, making healthy living fun and interactive for children.
Since its debut in 2008, Chhota Bheem has become a cultural phenomenon, beloved for his bravery, strength, and loyalty. His adventures on POGO have captivated millions of young fans, who look up to him as a role model. The partnership with Glucovita Bolts builds on these qualities, combining energy with life lessons for children.
The collaboration is brought to life through a new TV commercial (TVC) that showcases the synergy between Glucovita Bolts’ energy-boosting formula and Chhota Bheem’s spirit of bravery. In the ad, Gullu, a timid child, is offered Chhota Bheem stickers by his friend Bunty in exchange for doing his homework. After consuming Glucovita Bolts, Gullu gains a surge of energy and confidence, deciding to stand up for himself and collect his own stickers instead. The ad captures the essence of the partnership, with Glucovita Bolts empowering children to take on their own challenges and adventures, just as Chhota Bheem inspires courage.
Mr. S. Prasanna Rai, Senior Vice President of Marketing at Wipro Consumer Care & Lighting, commented, “We are excited to partner with Chhota Bheem, a character that embodies adventure and courage. Glucovita Bolts is dedicated to providing children with the glucose and energy they need to stay active and engaged throughout the day. This partnership captures the spirit of vitality and enthusiasm that kids love. Like Chhota Bheem, Glucovita Bolts empowers children to reach their full potential. Our energy candies, packed with essential glucose, offer an instant energy boost, making them the perfect companion for studying, playing sports, or exploring the world around them.”
Tanaz Mehta, Head of Advertising Sales, South Asia, Warner Bros. Discovery, added, "We are delighted to partner with Glucovita Bolts and bring the energy and excitement of Chhota Bheem to kids across India. This collaboration is a testament to our commitment to bring special experiences for young audiences tied with their beloved animated characters."
With each pack of Glucovita Bolts, kids can now bring home not only a healthy energy boost but also a surprise Chhota Bheem collectible. Available at major retailers nationwide, this collaboration is sure to keep children energised and excited.
