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Parag Milk Foods has launched a new 20-second TVC for its brand Go Cheese, aimed at inspiring creativity in everyday cooking. The ad debuted during the promotions for Bigg Boss 18 and highlights how Go Cheese can elevate routine meals into gourmet dishes.
The playful, vibrant commercial features Go Cheese's product range, including Four Cheese, Pizza Cheese, Cheese Slices, Spreads, and Blocks. Set in a lively kitchen with pastel hues, the ad shows how these cheeses can be used in various dishes like pizza, tacos, pasta, and more, bringing a fresh twist to everyday meals.
The campaign's core message, "Make it Amazing," is conveyed through dynamic visuals and a catchy voiceover, with the cheese products making an appearance in every scene—from melted cheese on pizza to grated toppings on macaroni and cheese.
Expanding Cheese Culture in India
Akshali Shah, Executive Director at Parag Milk Foods, said, “With Go Cheese, we’ve brought a shift in India’s cheese culture. Indian consumers, once familiar mainly with processed cheese, now enjoy a variety of cheeses, thanks to Go Cheese. This ad aims to inspire home cooks by showing how versatile and fun cheese can be in transforming daily meals. We want to make cheese a staple in every Indian kitchen, sparking creativity and flavour in cooking.”
Samarth Shrivastava, Founder of BelieveTrinity, the agency behind the campaign, added, “To do justice to Go Cheese, India’s most versatile cheese brand, we created a TV spot that captures its full potential. Go Cheese isn’t just cheese—it’s a culinary partner that elevates everyday meals, allowing consumers to create magic in their own kitchens.”
Versatility for the Modern Cook
The Go Cheese brand has long resonated with Indian home cooks who value variety and versatility in the kitchen. Crafted with high-quality ingredients, Go Cheese products are designed to add rich flavour and texture to everyday dishes, making them more exciting and memorable. The campaign, running across television and digital platforms, encourages food lovers everywhere to experiment and "Make it Amazing" with Go Cheese.
