Go Colors has unveiled a new campaign for its MostlySane Collection, created in collaboration with creator and actor Prajakta Koli and produced by Green Chutney Films.
The campaign is built around a digital-first insight that reflects how Prajakta Koli’s followers frequently engage with and discuss her fashion choices online. Through humour and observational storytelling, the film explores fan curiosity around her outfits and styling, turning a familiar social media behaviour into the foundation of the campaign narrative.
Rather than following a conventional fashion advertising format, the film adopts a conversational tone designed to mirror how audiences interact with creators and influencers across digital platforms.
The campaign positions the MostlySane Collection as an extension of Prajakta Koli’s personal style while aiming to connect with her audience through relatable and culturally relevant storytelling.
Speaking about the collaboration, a spokesperson from Go Colors said, “From the beginning, the intention was to keep the humour rooted in reality. The insight itself was simple — Prajakta’s fans genuinely go crazy over her outfits — and that made the storytelling feel very natural. We wanted the film to feel current, easy, and culturally in sync with how audiences consume and engage with content today. The idea behind the campaign came from something that already exists very naturally online. Prajakta’s audience genuinely connects with her fashion choices, and we wanted to build a film around that behaviour in a way that felt entertaining, honest, and relatable.”
Rahul Tejwani, CEO, Green Chutney Films, said, "Creator-led campaigns work best when they reflect a truth audiences already recognise. Prajakta's influence on fashion conversations is undeniable, and this campaign taps into that phenomenon in a way that feels entertaining rather than promotional. For us, the opportunity was to turn a familiar fan behaviour into a culturally relevant brand story."
According to the companies, the campaign has been rolled out across digital platforms as part of the launch of the MostlySane Collection.
