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Godrej Appliances, a division of Godrej & Boyce and part of the Godrej Enterprises Group, has unveiled a cutting-edge, fully automated manufacturing line for its new range of AI-powered front load washing machines. The new facility, located in Shirwal near Pune, spans 100,000 square feet and represents a strategic investment of approximately INR 100 crore. This capital expenditure is directed towards advanced machinery, tools, infrastructure, and backward integration.
The new automated plant will significantly bolster Godrej Appliances' market presence, increasing production capacity by 300,000 units per year. This expansion will nearly double the output of their automatic washing machine portfolio. The facility, certified Greenco Platinum Plus, also produces a range of other appliances, including refrigerators, air conditioners, semi and top-load washing machines, medical refrigerators, InsuliCool, and Qube.
Kamal Nandi, Business Head & Executive Vice President of Godrej Appliances, commented, "The new AI enabled product range underscores our commitment to innovation to meet the unique needs of Indian consumers. Currently, we are one of the fastest-growing brands in the washing machine category, and with this new investment of INR 100 cr., we're poised to further strengthen our position and achieve our target of 2X growth in the Washing Machines segment this year."
Shashank Sinha, Product Group Head for Washing Machines at Godrej Appliances, added, "Our new range of fully automatic front load washing machines have been conceptualised and designed especially for Indian consumers keeping in mind their preferences based on various geographic and climatic conditions, family sizes and washing habits. Along with superior aesthetics, these advanced machines of 7-10 kg capacities are powered by AI Technology that intelligently optimizes the wash and rinse, delivers optimal clothes care by smart load detection and water level adjustment, also saves precious water and energy, thereby redefining the washing experience for consumers.”
The new washing machine range features several advanced functions, including a Steam Wash programme that effectively cleans clothes and removes over 100 types of stains up to two days old, a Refresh programme that deodorises fabrics, and a FabriSafe™ Drum that maintains fabric quality. Additionally, these machines dry clothes 30 minutes faster and include features such as auto drum clean reminders, anti-rust cabinets, overflow protection, a two-year comprehensive warranty, and a ten-year motor warranty.
