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Godrej & Boyce has unveiled its new ‘Khushiyon Ke Rakhwale’ campaign, emphasising the importance of home security in ensuring happiness and peace of mind for families across India. The campaign highlights the brand’s commitment to safeguarding homes and loved ones through innovative security solutions.
The initiative is supported by insights from the recent Happiness Index Survey, conducted by the Security Solutions division of Godrej & Boyce. The survey, which included 2,400 respondents aged 18 to 50 across 12 major cities, found that 67% of participants believe enhanced home security directly contributes to their overall happiness. Additionally, 57% reported an improvement in their well-being after implementing security measures.
Pushkar Gokhale, EVP and Business Head of Security Solutions, stated, “At Godrej & Boyce, we believe home security is about safeguarding possessions and ensuring peace of mind. Our campaign reflects this belief, aiming to transform the perception of home security through customer-focused innovation.”
The brand film associated with the campaign tells the relatable story of a couple returning home to find it ransacked by a thief. Despite the chaos, the couple discovers that their Godrej Home Locker has protected their valuables, encapsulating the campaign’s message: "Jaha Godrej Home Locker Ho, Uss Ghar Ki Khusiyan Koi Nahi Chura Sakta."
Dipesh Kowarkar, Founder & CCO of Sixty Fifth Communication, added, “Losing wealth often means losing happiness. Our campaign communicates this insight engagingly and relatably, positioning Godrej as the protector of peace of mind.”
The launch of ‘Khushiyon Ke Rakhwale’ serves as a vital reminder of the role that effective home security plays in protecting not just valuables, but also the happiness families cherish. Godrej & Boyce showcased a range of home security products, including lockers, wifi cameras, and video door phones, aligning with the campaign’s message.
