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Godrej Enterprises Group (GEG), a leading diversified conglomerate known for its engineering excellence and design-led innovation, has launched a refreshed brand identity. This transformation aims to align with the aspirations of modern India and contribute to the vision of a Viksit Bharat (Developed India) by 2047.
The refreshed visual identity is designed to honour GEG’s rich legacy while signalling its commitment to growth through sustainable innovation. The new branding reflects the company’s mission to enhance consumer experiences and shape preferences that promote sustainable choices.
Speaking about the rebrand, Jamshyd Godrej, Chairman and Managing Director of Godrej Enterprises Group, stated, "Our sustained growth has been driven by our ability to remain relevant to India’s evolving needs. This brand refresh reflects our continuous reinvention. We aim to unlock greater value for our customers by delivering solutions and experiences that positively impact lives. While our core values are rooted in high-quality engineering, our brand must evolve to meet the aspirations of today’s customers."
The updated brand identity introduces a bold purple colour, symbolising dynamism, confidence, and the company’s ambition for leadership in sustainable, design-led innovation. The purple hue replaces the previous three-colour palette, creating a more cohesive and streamlined identity across GEG’s various business units. The new logo retains the cursive signature of founder Pirojsha Godrej, reflecting the company’s long-standing commitment to quality and trust.
Nyrika Holkar, Executive Director of Godrej Enterprises Group, explained, "This rebrand is not just about colour; it represents the fusion of authenticity with our vision to redefine consumer experiences. It reflects our shift towards more premium offerings for 'Consumer First' businesses and cutting-edge engineering solutions for our 'Nation First' ventures, showcasing India’s global leadership.
The launch of the new brand identity is accompanied by a brand film celebrating the group’s 127-year legacy, which begins with a reference to GEG’s first product, the iconic springless lock. The campaign highlights curiosity, creative problem-solving, and resourcefulness, qualities embodied by children who are always seeking solutions. The film, conceptualised by Lowe Lintas, directed by Katie Bell, and produced by Entourage Films, underscores GEG’s commitment to innovation and pushing boundaries to "Unlock New Worlds."
