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Godrej No.1, a leading soap brand from Godrej Consumer Products Limited (GCPL), has unveiled its latest television commercial as part of the ‘Dil Se Khoobsurat’ campaign. Known for its natural ingredients such as sandalwood and turmeric, Godrej No.1 continues to be one of India's top-selling soap brands, making a significant mark in the INR 24,000 crore Indian soap category.
The new TV commercial, conceptualised by Lightbox, GCPL's in-house creative studio, showcases the brand’s commitment to impactful storytelling with a focus on inner beauty.
Neeraj Senguttuvan, Vice President, Marketing – Personal Care, Godrej Consumer Products Limited, shared his thoughts on the campaign: “Today, Godrej No. 1 is among the highest-selling soap brands, dedicated to offering the best bathing experience to our consumers. While the category has 100% penetration, soap category remains one of the most cluttered spaces. The new campaign by Godrej No.1 is our effort to engage consumers with the message of how inner beauty complements the outer beauty."
The ‘Dil Se Khoobsurat’ TV commercial portrays a heartwarming scenario in which a few school children hop into a bus, one of whom is visually challenged. A woman offers the child the window seat, and though initially hesitant, the child soon bonds with her as the woman describes the beautiful sights outside the window. When the girl tells the woman that she is beautiful, the woman asks how she knows, and the girl replies, “Those who are beautiful on the inside are the ones who are truly beautiful.”
Shalini Avadhani, Lead Creative Strategist at Lightbox, Godrej Consumer Products Ltd (GCPL), explained the campaign's core idea: “We often find people more and more beautiful as we discover just how kind they are. In a world where the concept of beauty is getting layered by the day, we wanted the brand to reclaim beauty’s simplest definition.”
