The Good Glamm Group will no longer operate as a unified entity, with its portfolio of digital-first beauty and personal care brands set to be sold individually under new ownership. Founder and Group CEO Darpan Sanghvi has confirmed that lenders have begun enforcing their charge on the group’s individual brands, effectively bringing its consolidated structure to an end.
Sanghvi acknowledged that the company was unable to overcome its structural and financial challenges, despite efforts to do so.
"There will no longer be a group-wide solution which will allow all the brands to continue under a single umbrella," Sanghvi wrote. “The brands will be sold one by one, and will operate individually… and there will be new individual owners for each.”
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The group had previously acquired brands including MyGlamm, POPxo, BabyChakra, The Moms Co., and St. Botanica, aiming to build a consumer goods business with plans for a public offering. Sanghvi stated that he had never sold a single share nor pursued secondary exits, maintaining a commitment to the company’s development.
Acknowledging the current situation, he accepted responsibility: “This is on me,” he wrote. “I take responsibility, and responsibility isn’t just about reflection; it has to be about commitment.”
Sanghvi has pledged lifelong personal support to employees affected by the brand sales. He said that if lenders or new owners are unable to clear pending dues for employees, 25% of his future post-tax earnings—whether from salary or gains in any future ventures—will be allocated towards compensating them. “However long it takes, I will keep working till everyone is taken care of,” he pledged.
He added that a system would be set up to ensure transparency in tracking this commitment.
In addition, Sanghvi announced the establishment of a Good Glamm Restitution Fund within 60 days. The fund will include equity from his future ventures and will be used to settle outstanding payments to vendors, partners, and to address shareholder losses. “It is not a burden, it is a responsibility and a motivation,” he said.
To vendors and partners, Sanghvi expressed thanks for their support during the company’s operational phase. “You extended credit, delivered without hesitation, and supported us even in turbulent times,” he wrote.
He also addressed shareholders: “Your support gave me the wings to fly fast and the courage to take big swings. However, I let you down. There’s no other way to say it,” he stated.
Sanghvi concluded by stating his intention to remain committed to transparency and to share his experiences with others in the startup community. “Not with all the answers. But with full honesty. And everything I’ve learned.”
